Empowering Frontline Voices, Driving Real Change.

A smiling woman with blonde hair, wearing earrings and a mustard-colored sweater, outdoors near a tree with sunlight filtering through the leaves.

Hi, I’m Kristi Goins, founder of InnerShift Consulting.

I work with organizations to create internal communication and change strategies that truly support dispersed and deskless teams.

Frontline employees keep businesses running, whether they’re on the floor, out in the field, or on the move. Yet, they’re often the last to know about decisions that impact their daily work. Many corporate initiatives are designed for desk-based teams, using tools and timelines that don’t match the realities of frontline jobs. Feedback methods like annual surveys are often slow, hard to access, and don’t fit the fast pace of non-desk work, so important perspectives are missed.

When communication doesn’t reach people in the right way, organizations miss out on insights, projects slow down, morale drops, and turnover goes up. The gap between corporate plans and frontline reality keeps growing.

This challenge matters to me on a personal level. Several of my family members work in the trades, putting in long hours with limited connectivity and little free time. I’ve seen how changes that affect their work often come from corporate teams who don’t fully understand what happens on the ground or the time and access issues they face. That disconnect taught me how easily good intentions can cause problems, and how much better things get when frontline voices are truly included.

I help organizations get more value by focusing on the voices, needs, and challenges of their dispersed teams. I use workforce listening programs, frontline communication audits, and practical change strategies to turn complex projects into clear, useful steps that work for non-desk environments. This approach leads to insights that boost retention, improve alignment, and help new initiatives succeed.

With experience in hospitality, biotech, software, and food distribution, I support projects like technology rollouts (CRM, HRIS, procurement, mobile-first intranets), organizational changes (M&A, IPO readiness, restructuring), and HR programs (benefit transitions, onboarding redesigns, equity launches). In every project, I focus on involving employees early, making communication simple, building easy feedback loops, and creating clarity throughout each stage of change. When frontline employees feel respected and heard, organizations see better operational and cultural outcomes.

I have a SHRM-CP certification and a B.A. in Anthropology from UCLA. This background helps me blend cultural understanding with data-driven strategies to get real results. Employees feel valued, leaders gain better insight, and organizations create lasting change.

If you want to close the gap between corporate strategy and frontline reality, I’m here to help.

Services

  • Workforce Listening Sessions & Insights

    About:

    Workforce Listening Sessions & Insights connect your organization directly with employees who keep operations running, including those on the floor, in the field, and on the front lines.

    Through confidential, structured sessions tailored for deskless teams, I gather candid feedback and identify actionable opportunities that leaders often miss.

    These insights support better decisions, improve communication, increase retention, and help build a culture where frontline employees feel valued and heard.

    Pricing:

    Sessions start at $2,000, which includes planning, facilitation, analysis, and a detailed report with recommendations. Travel costs are billed separately.

  • Frontline Communications Check & Recommendations

    About:

    Reach your frontline and deskless teams directly with internal communications that matter most to them.

    I identify where communication breaks down and reveal why key information misses its mark by examining your systems, channels, and timing from a frontline perspective. This approach uncovers gaps that corporate-centered strategies often overlook.

    Receive practical, actionable recommendations designed for non-desk environments. These insights let you streamline communication, drive adoption of key initiatives, and help every employee feel informed and connected.

    Pricing:

    Get a comprehensive Frontline Communications Check and Recommendations for $2,500. The 30-day service covers up to 25 hours of expert guidance to improve your communication.

  • Change Communications Support

    About:

    I provide change communications support tailored for frontline and deskless teams. Whether you are implementing new technology, updating processes, or managing organizational change, I serve as an extension of your team. My focus is on delivering clear, consistent, and accessible messaging to keep frontline teams informed and maintain project momentum.

    Pricing:

    Pricing begins at $5,000 per month for change communications support for frontline and deskless teams. Final rates are determined by project scope, requirements, and duration. I will collaborate with you to develop a solution that meets your needs.

Client Testimonials

“I had the privilege of working with Kristi during my time in Business Operations within a Corporate Real Estate function of a Biotech company, and her contributions were exceptional. Kristi provided critical support in editorial governance for our communications team, ensuring that site-wide communications to end users were clear, accurate, and timely—especially when facilities impacts were involved. In addition, Kristi played a key role in developing and maintaining our internal SharePoint site, which became a reliable and user-friendly resource for our team. Her approach was consistently organized and professional, and she delivered every project with a high level of quality and attention to detail. Kristi’s ability to manage complex tasks while maintaining clarity and precision made her an invaluable partner. I would highly recommend her for any role requiring strong communication, organizational skills, and a commitment to excellence.”

— Capital Planning and Strategy Lead for Global Workplace Experience at Fortune 100 Company

Contact Me

Empowering Frontline Voices, Driving Real Change.